About Us

Half Hearted Clothing is a shortened form of the brand’s full name "Half Hearted, Fully Conscious". 

Half Hearted Clothing is more than just a fashion brand – it's a philosophy. Our name, inspired by the principle "guard your heart above all else, for it determines the course of your life (Proverbs 4:23)," reflects our commitment to creating clothing that not only looks great, but embodies conscious and passionate living. As an urban and casual fashion niche leader, we offer a unique style that aligns with our principles of Love and Logic, providing globally inspired clothing for people of all ages. Our symbols serve as reminders to embody the use of common sense, logic, and reason, associated with passion and love to elevate us all. At Half Hearted Clothing, we are dedicated to spreading our message of love and logic through our brand to create a more conscious and elevated mankind. Join us on our mission to bring more consciousness to the world through fashion. Shop Half Hearted Clothing today and elevate your style, mind, and heart.

Our Vision:

Our goal is to become a niche leader in urban and casual fashion market. Providing clothing globally to people of all ages that align with our principles of "Love & Logic".

Our Mission:

Spreading our message of love and logic through our brand to create a more conscious and elevated mankind.

Our Story:

We’ve all had experiences in life that have brought us down may it be a heartbreak, failed friendship, disappointment professionally or personally and just felt really dumb because we knew we had reservations in our mind, but our heart was telling you to go full throttle. That in essence is how we uncovered the idea behind the Half Hearted clothing brand.